Category: SEO & Content Strategy

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Content Refresh Strategy: Updating Old Pages for Better SEO

Publishing new content is useful, but older pages often hold the fastest SEO opportunities. A content refresh strategy improves existing assets instead of letting them become stale. Find pages worth updating Look for pages with impressions but low clicks, declining…

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Google Analytics 4 Setup Checks for Business Websites

Analytics should answer business questions, not just collect page views. A clean Google Analytics 4 setup helps teams understand which pages, campaigns and actions create value. Track meaningful conversions Set up key events for form submissions, phone clicks, email clicks,…

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Website Migration SEO Checklist for Moving Domains or Platforms

Website migrations are risky because search engines and users rely on existing URLs. A migration checklist reduces the chance of losing traffic when moving domains, changing platforms or rebuilding page structures. Create a full URL map Crawl the existing website,…

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Schema Markup for Small Business Websites: Where to Start

Schema markup helps search engines understand what a page represents. It is not a shortcut to rankings, but it can make business information, services and content easier to interpret. Start with accurate business data Organisation or local business schema should…

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Technical SEO Audit Checklist Before Launching a New Website

A new website can look finished while still having technical issues that hold back search visibility. A launch audit catches the problems that are easiest to fix before the site is indexed widely. Confirm crawl and index settings Check that…

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Local SEO for Service Businesses: Website Changes That Help You Get Found

Local search is often the difference between a service business being considered and being invisible. A well-built website gives search engines and potential customers clear evidence of what you do, where you work and why you are credible. Make services…

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